MAX Personal
An employee for your life.
Your own AI agent that takes the admin off your plate — the emails, the reminders, the research, the bookings, the files you can never find. You text it like a person. It just gets things done.
// the idea
Not a chatbot. An agent that acts.
A chat window answers questions. MAX does the task. It connects to your inbox, calendar, files and the apps you use, remembers what matters, and acts on your behalf — with you in the loop on anything that counts.
Lives where you already are
Text it on WhatsApp, email it, or talk to it on the web. No new app to learn.
Remembers everything
Your preferences, your people, your context — it carries them across every conversation, so you never repeat yourself.
Proactive, not reactive
Morning briefings, reminders before you ask, a heads-up when something needs you. It surfaces what matters.
// a day with MAX
What a Tuesday looks like.
You don't sit and operate it. It works in the background and pings you only when it matters.
- 07:00
A short morning brief lands in WhatsApp: today's calendar, the 3 emails that actually need you, and the one bill due Friday.
- 09:20
"Reply to the school, tell them Antonio's in." Done — drafted in your voice, sent, logged.
- 13:00
"Find a dentist near home with evening slots." It compares options, books the one that fits, adds it to your calendar.
- 18:30
"Where's the apartment insurance PDF?" It finds the file, pulls the policy number, and answers in seconds.
- 22:00
It quietly remembers your mother's birthday is in three days — and reminds you tomorrow, with a gift idea.
// what it does
The admin of being a person. Handled.
All the small things that eat your day — done in the background.
Inbox & email
Triages what's important, drafts replies in your voice, and never lets one slip through.
Reminders & calendar
Remembers birthdays, deadlines and appointments — and nudges you at the right moment, not after.
Research & decisions
Compares options, reads the reviews, and comes back with a clear recommendation — not ten tabs.
Bookings & errands
Restaurants, travel, the thing you keep meaning to sort — handed off and handled.
Your files & docs
Finds the document, pulls the number, remembers where you put it. Your second brain.
Whatever you keep forgetting
The recurring little task that's always on your mind — give it once, never think about it again.
// getting started
Up and running in a day.
No setup project. We connect it, teach it you, and it gets to work.
Step
Connect
We link MAX to your inbox, calendar and the tools you use — securely, in minutes.
Step
Teach it you
A short onboarding so it learns your people, your preferences and how you like things done.
Step
Let it run
It starts handling the admin and surfacing what matters. You stay in charge of every decision that counts.
// what's included
Everything, in one subscription.
One flat price. No add-ons, no usage meter, nothing to install or maintain.
- ✓Your own dedicated agent
- ✓Lives in WhatsApp, email & web
- ✓Persistent memory of you & your people
- ✓Proactive briefings & reminders
- ✓Connections to your everyday tools
- ✓All infrastructure & AI usage included
- ✓Onboarding & setup done for you
- ✓Ongoing improvements at no extra cost
// pricing
One subscription. Your own agent.
Everything included — the agent, the infrastructure, the upkeep. No tokens to manage, nothing to install.
Personal
Your own AI agent for everyday life, across messages, email and the web.
- ✓Lives in WhatsApp, email & web
- ✓Persistent memory of you
- ✓Proactive briefings & reminders
- ✓Connects to your everyday tools
Private beta — limited spots. Cancel anytime.
// privacy & control
Your life, not our training data.
Your data stays yours
Isolated, encrypted, and never used to train anyone's models. It works for you and only you.
You hold the keys
Connect a tool in one click, disconnect it just as fast. You decide what MAX can see and touch.
Nothing irreversible without you
It checks in before money moves, before it sends on your behalf, before anything you can't undo.
No black box
Every action is logged in plain language. You can always see exactly what it did and why.
// straight answers
The questions everyone asks.
What is MAX Personal, exactly?
It's your own AI agent — software that doesn't just answer questions but does tasks for you. It connects to your email, calendar, files and apps, remembers your context, and handles the everyday admin of your life across WhatsApp, email and the web.
How is it different from ChatGPT or a normal AI assistant?
ChatGPT answers in a chat window and forgets you between sessions. MAX Personal is an agent: it's connected to your real tools, it remembers everything about you across time, it acts on your behalf, and it's proactive — it surfaces things before you ask. You message it like a person, not a search box.
How much does MAX Personal cost?
It's a flat monthly subscription — $199/month (R$1.000/month in Brazil) — with everything included: the agent, the infrastructure and the upkeep. No per-message fees, no tokens to manage. Cancel anytime.
Is my data private?
Yes. Your data is isolated, encrypted, and never trains anyone else's models. You can always see exactly what the agent accessed and did — no black box.
Does it do things without asking?
It handles routine things automatically and checks with you before anything that matters — money, sending on your behalf, anything irreversible. You set where that line sits.
What can it actually connect to?
Email, calendar, your files, messaging apps, and a growing list of everyday services. If it's part of your routine, the goal is for MAX to reach it.
Do I need to be technical to use it?
No. You text it like you'd text a capable assistant, in plain language. We handle all the setup and everything underneath.
How do I get started?
MAX Personal is in private beta, opening in waves. Request early access and we'll connect it to your tools and onboard you — you're usually up and running within a day.
Get your own MAX.
Private beta is opening in waves. Leave your details and we'll get you set up.
Get early access →